Monday 11 January 2016

Improving Your Website Rank – Know How to Do It!

SEO consultant in Kolkata
 
 
In the rat race of online business, the competition is so high that the rivals and competitors of familiar business industry are always striving hard to get the best rank on the SERP or search engine results page. But, getting a high rank on the SERP is not an easy task. It requires a good deal of onsite as well as off-site optimization techniques.

As you develop the content for your website, the on-site optimization is systematically done. But the off-site optimization requires a great deal of work such as evaluating the keyword rankings performance, linking the website to other sites on the internet and checking how to enhance the ranking for your website on major search engines like Google, Yahoo or Bing. Want to know how to improve your website rankings? First, know how it all works.

The first step is to take the help or make use of the SERP Analysis. This is e technology or a tool that will help you to analyse and identify the keywords that your competitors are working on. This technique will let you take the decision, whether you need to work on your keyword phrases or not. If you have chosen the keywords or phrases that you need to work on, there is a plethora of strategies that you need to take. You need to check and identify the keywords that can increase your revenue. Using Google Analytics such as Keyword Battle, are very important and useful. The professional SEO services know how to make use of these tools. You can always seek help from them and hire them for this task.

As you have analysed the position of the competitors and ranks of the keyword phrases, you need to compare the rank of your website. In order to improve the rank, you need the support of offsite optimization that is the support of strong and useful backlinks. The Web SEO Analytics tool Backlink Hunter can find high quality websites as backlinks for your website. To scan the backlinks of the competitor, you can use the tool Backlink Analysis. Hiring a trusted SEO consultant in Kolkata will give you the peace of your mind that the experts will take the responsibility of this entire procedure.

The stronger is your online presence; the better will be your off-site optimization. For that, creating rich-value, absolutely original and fresh content such as blogs, is a great idea. This will ensure that more and more users will be able to share it, increasing your online presence. It is very important to link your blogs and other content to the social media platforms.

As you choose the microblogging services such as Twitter or social bookmarking services and create strong links with social media platforms such as Facebook, Twitter, Delicious, Stumble Upon. The search engines such as Google, considers the signals that come from these social media platforms, as strong signals and this has a great impact on the ranking of your website. The better is your presence online; the better will be your rank. Now that you have known the factor to improve your website’s rankings, you should start working on your social presence and off-site optimization.

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