Reasons for Website being has been Penalized by Google

Google changes its algorithms quite often in order to ensure accurate and better results in the long run. After checking the latest updates, it has been found that Penguin supports high quality content while Panda is basically sinking low quality content. In case these latest updates remain unnoticed, the SEO of a website may get completely destroyed.

Hence, it is very much essential to keep up to date with the most important updates related to algorithm in order to avoid those risky techniques that may eventually harm the website.


How to Understand Website Has Been Penalized?

In case your website suddenly stops showing up in the SERP for the chosen keywords and phrases along with reflecting the fact that it has lost much traffic without any reason, then it is a matter of great concern. In case there exists no signs of recovery, then there exists possibility that the website has been penalized by Google. 

Sometimes it is very much easy to recover from Google penalty while in other cases it becomes a challenging task. This may lead permanent shutting down of the website


Reasons for Website Being Penalized

Keeping in due consideration the smooth running of a website, SEO service providers have prepared a checklist that is required to follow by experts. It will let us know the probable reasons your website deserves to be penalized. They are:

• Duplicate content – Meta Tags, link anchors, whole copy along with other stuffs must be checked properly as they may get duplicated. It is a good idea to fix duplicate content to avoid penalty. One may make use of a rel canonical tag.

• Hidden text – The website must be checked thoroughly for any hidden text which may include black hat techniques like making the font color invisible. Though website visitors may not notice but the search engine bots will.

• Keyword stuffing – It must be ensured that targeted keywords have not been overused. The keyword densities must be checked as stuffing may conclude with penalizing. The content must be kept natural, informational and original.

• Overusing of H1 tags – The H1 tag is a clear indicator for Google on what is found on that page. Excessive usage of the same in a specific page seems to be an attempt to cheat keyword listing associated with Google.

• Hacked content – In case your site has been hacked, then Google will quickly remove the same from SERPs. The owner must act quickly to protect his website from hacking attempts along with keeping a backup.

• Affiliation and advertising – Affiliate marketing and advertisements are among the most important sources of income. But as per SEO experts in Kolkata overdoing the same may lead towards losing much more.
  
  This reflects an impression that the manager is hungry for money rather than actual user experience. Having higher bouncing rate will let less liking of website by Google. 

• Spam back links and link building – It is advised not to purchase and ell back links as latest Google algorithms have triggered many penalties for websites involved in using paid links.  Also, a wide number of back links must not be added in a short interval of time.

It must be ensured that the   back links been used are relevant to both content and the niche.


What to do if Website is penalized?

First of all it is advised to hold the horses and correct all possible problems that led to penalizing. Google may be requested not to take into consideration those troublesome links that are penalty derivatives through disavow tool.

In case Google is not ready to remove the penalty even after cleaning the website, then SEO company may be approached for a new domain, to begin promoting afresh through proper transfer.