Great Tips and Tricks to Improve Your Mobile SEO Performance

SEO is one of the most popular as well as well-proven techniques by which you can boost your mobile SEO performance, your website ranking in all major search engines. You might think why you need mobile SEO? The answer is simple. These days due to small and medium size smart devices, almost 60 percent search comes from mobile, so you need mobile SEO to get those visitors. When Google updated mobile in the month of April that helps marketers as well as general people to have mobile friendly label for mobile search engine result pages. To attain that level you should look for a professional SEO service provider that can help you to achieve that level.

Important Things You Should Do for Mobile SEO

There are hundreds and thousands of SEO Company you found in your country or city but only a professional SEO company can help you to get that level, especially for mobile SEO ranking which you are looking for. A comprehensive level of professional SEO mobile SEO service with all new techniques that only a hardcore SEO professional understands. Let us see what you can get from a professional SEO company. Now let us see the important things for mobile SEO.

• Sitemap is one of the most important things for SEO not only for general SEO, but also for mobile SEO, so you need to build a sitemap for your mobile site and allow search engines to understand of your mobile pages.
• Check the Google bot or search engines bot whether they index as well as render your mobile site. The robot.txt file is one of the most essential files for rendering and indexing.
• Craw error pages and try to avoid duplicate content, if you are running another website for mobile views then use different and unique content for them.
• Optimizing the Meta tags and finding the appropriate keywords are important, the title can be 55 – 60 characters and Meta tags can be 115-120 characters long.
• You should create an individual webmaster tool for your mobile site, that help you understand and verify your mobile site for better mobile SEO.

So from the above discussion you understood how mobile search engine optimization is important and give you better mobile views and boosting business.

Important Factors That Affect The Cost Of A Website Redesign

The functionality related to mobile responsive website is driving a lot of companies to put website redesign on the list of priority marketing project. Not only mobile websites, there are companies that are implementing and expanding inbound marketing plan required by a website as foundational element.

At the time of starting conversion regarding new projects, the first thing people desire to know is all about the cost. In order to halt to the best answer, it is better to go through guidelines related to wide range of pricing. As per experts who presented themselves in the HubSpot Inbound 2014 Conference, companies must expect to pay quality agency up to $25,000 regarding designing and developing of a typical website.

• Factors Behind Website Redesigning and Bids ReceivedThere are certain factors that lead towards projects dealing with website redesign services along with received bids.  It is high time to know what influences costs throughout the whole process along with determining the payment to be done. Those factors can be mentioned in a nutshell as under:

• Business, Marketing as well as Sales Strategy – Each and every website project must start with a strategy which has been developed either by you or your agency. Some of them are very much basic and some are too complex. The time it takes in total to figure out the strategy must be expected to be added to the overall cost of project.
  
  On the other hand, quality website strategy will be paying long-term dividends related to sales as well as marketing. The agency dealing with website redesign services must strive to learn a lot about the business in order to create a custom quote. This creates a small chance for any additional costs during the website designing process.
  
  It is a fact that a website requires a constructive plan to attract quality leads towards your website. Once they are on your site, you need to mention the offers to be presented for capturing them as leads along with figuring out personas along with content for considering purchase. 

• Website complex coding – It is considered to be a part of strategy to identify if you require managing a lot of database driven content. In case of complex functionality, in depth integrations as well as deep custom programming your cost may get increased. Hence, it is advised to discuss these issues with chosen web design agency to confirm if they have the desired coding skills along with knowing additional cost for extra coding.
  
  The discussions regarding complex coding must not be skipped as in case your agency does not know how to do that particular work, it may conclude derailing both projects along with deadline. You can also confirm if they are familiar with the desired coding.  

• Website Content and Blog – This is another vital concept in the checklist of website redesign. Maximum website projects as well as pricing are based on the presumption that the client will provide all the contents. In case of extensive copywriting, additional cost gets included.
  
  Requesting some sort of help in order to produce a content map as well as content strategy for additional pages also adds extra cost for expertise. Concepts regarding content as well as offers for home page needs to be developed prior to design kick off in order for the strategy, development as well as design.
  
  Well planned as well as complete content makes web projects run smoothly and will also keep your cost down. Hiring of content specialists will definitely increase cost of the project. 

• Web layouts as well as graphics – Website designing is really considered to be the beginning phase that is necessary to visually enhance the experience of the user. Laying out of website navigation, call-to-action, content along with blog feeds tell the visitors lot more about the business.
  
  A clean designed as well as professional branding along with proper matching of corporate identity will inspire confidence in business.  A good web designer thinks about all such issues rather than petty color. He also takes into consideration the way users will interact with offers and contents along with the way design must be adapted for mobile devices.
  
  He also takes care of the fact how the website platform will work with content modules and templates along with the way a search engine will read the content. The designs implemented must be indicative, interactive along with comprising of hovering effect. A good template greatly reduces the running costs for updating, maintaining as well as expanding websites.

• Developers and coding – There exist off the shelf website templates as well as themes but very often suffer from lack of refined coding as well as custom elements that help to make the website a piece of software to propel the business.
  
  In case platforms like Marketo and HubSpot are used, the developers will think about the way of using elements like smart content along with offers on pages to make it easy and more functional for marketing teams.
  
  Good developers create enhanced tools along with functionality for staff who automate things that are manual. They ensure that integrations are properly set up along with enhancing basic platform for speed, adaptability hence making it easier to spin up new pages. Depending on the basis of developers, you will be seeing significant price fluctuations. 

• Onsite Website Support – Ongoing resources must also be considered to be as a factor while taking decisions. It must be ensured that whether the agency will be able to provide support in case of minor updates related to designing as well as coding. Also, they must hold the knowledge of fixing problems related to formatting and CSS.
  
  In case of a low bid, it is good to ask in advance about support along with the builder of website. For all sorts of bids, it will be good to ask about support for ongoing costs, tweaks along with expected turnaround time.
  
  Cheap websites are never worth of anything. One must take a free and no-obligation consultation from professional website design companies in order to communicate website goals.

Reasons for Website being has been Penalized by Google

Google changes its algorithms quite often in order to ensure accurate and better results in the long run. After checking the latest updates, it has been found that Penguin supports high quality content while Panda is basically sinking low quality content. In case these latest updates remain unnoticed, the SEO of a website may get completely destroyed.

Hence, it is very much essential to keep up to date with the most important updates related to algorithm in order to avoid those risky techniques that may eventually harm the website.


How to Understand Website Has Been Penalized?

In case your website suddenly stops showing up in the SERP for the chosen keywords and phrases along with reflecting the fact that it has lost much traffic without any reason, then it is a matter of great concern. In case there exists no signs of recovery, then there exists possibility that the website has been penalized by Google. 

Sometimes it is very much easy to recover from Google penalty while in other cases it becomes a challenging task. This may lead permanent shutting down of the website


Reasons for Website Being Penalized

Keeping in due consideration the smooth running of a website, SEO service providers have prepared a checklist that is required to follow by experts. It will let us know the probable reasons your website deserves to be penalized. They are:

• Duplicate content – Meta Tags, link anchors, whole copy along with other stuffs must be checked properly as they may get duplicated. It is a good idea to fix duplicate content to avoid penalty. One may make use of a rel canonical tag.

• Hidden text – The website must be checked thoroughly for any hidden text which may include black hat techniques like making the font color invisible. Though website visitors may not notice but the search engine bots will.

• Keyword stuffing – It must be ensured that targeted keywords have not been overused. The keyword densities must be checked as stuffing may conclude with penalizing. The content must be kept natural, informational and original.

• Overusing of H1 tags – The H1 tag is a clear indicator for Google on what is found on that page. Excessive usage of the same in a specific page seems to be an attempt to cheat keyword listing associated with Google.

• Hacked content – In case your site has been hacked, then Google will quickly remove the same from SERPs. The owner must act quickly to protect his website from hacking attempts along with keeping a backup.

• Affiliation and advertising – Affiliate marketing and advertisements are among the most important sources of income. But as per SEO experts in Kolkata overdoing the same may lead towards losing much more.
  
  This reflects an impression that the manager is hungry for money rather than actual user experience. Having higher bouncing rate will let less liking of website by Google. 

• Spam back links and link building – It is advised not to purchase and ell back links as latest Google algorithms have triggered many penalties for websites involved in using paid links.  Also, a wide number of back links must not be added in a short interval of time.

It must be ensured that the   back links been used are relevant to both content and the niche.


What to do if Website is penalized?

First of all it is advised to hold the horses and correct all possible problems that led to penalizing. Google may be requested not to take into consideration those troublesome links that are penalty derivatives through disavow tool.

In case Google is not ready to remove the penalty even after cleaning the website, then SEO company may be approached for a new domain, to begin promoting afresh through proper transfer.

Total Cost Regarding Website Maintenance

Ongoing website maintenance cost includes domain renewal, license fees, backups, hosting, site maintenance and software updates.

Domain Renewal

Though it is a small issue in terms of cost, but holds extreme importance. In case of new website and URL, it is good to purchase the web address, also known as domain through reputed providers like GoDaddy, Network Solutions etc. It is better to prepay for multiple years in advance in order to ensure automatic renewal.

Its cost is generally between $10 and $20 on yearly basis. In case somebody forget to renew the domain, the site will definitely go down. In serious cases, the site may not come back at original state ever. Hence, domain renewal must not be taken for granted.

Hosting

There are a myriad of hosting options available. The companies selling web address also offers hosting. The cost for the same is generally less than $10 per month, but may go up to $100 or more as per situation. The range depends upon the size of web traffic along with the size and complexity of the website.

The bottom line is that in case of a small to medium-sized business, the monthly website maintenance cost can be expected to be in lower range. Some considerations that are more than expense include security, reliability, up-time and support.

Backups

This is the only area about which maximum companies do not think about until it gets too late. Taking backup of the entire website frequently is a good idea. It will be better to have it backed up in a separate location from where the site is currently hosted.

In case of an e-commerce company or presence of a lot of highly important data on the website, a disaster recovery plan can literally save the business in case of getting hacked or if something goes wrong with primary hosting. There are many companies that offer backup services where the cost of backups will be similar to the range of hosting.

In case the website goes down, technical assistance will be helpful in restoring the site through backup.

License Fees

Until the site is built up in pure HTML/CSS, one will require in need of some type of special software to facilitate some important functionality. Even popular open-source CMA which includes WordPress, Drupal and Joomla require downloads of software and certain types of servers for proper functionality.

Open source CMS are generally free, i.e., requires no license fees. Other CMS options require license fees that can go into the range of thousands of dollars.

Software Updates and Site Maintenance

This is the place where real expenses take place. It must be noted that free CMS options like WordPress require a lot of software updates. Most of the WordPress sites comprise of software plug-ins to create various functionality on the website. It is not uncommon to have about 10-20 plug-ins on a site.


Each and every piece of software requires updates over time. Though WordPress itself hold upgrades, where each and every plug-in requires upgrades.

Technical expertise costs ranges between $60/hr and $150/hr.

Redesign Your Website Helps To Make Your Business To Get Focused for Customers

Like human being, also for a website its first impression does matter, particularly when your potential customers visit your website.  It is seen from a business perspective, customers will begin assuming your business, products and services at the first glance of your business website(s). Whether your website does not have attractive user interface or good navigation, then your potential customers will give up searching products and services and will leave your website immediately in search of something better. This jumping can prevent with proper website redesign. You should think the factors do your prospective customers evaluate on your business website and how you can solve them.

Why You Need Website Redesign?

Deciding the factors that reduce the bounce rate of your visitors from your websites is the real challenge. Also you need to decide if or not these are worth their time. For instance, is your website content is relevant, whether you need to improve them, is your website design good and make your customer feel cool and so on. These are some basic questions you need to ask before you go for site redesign. The most important question is, do you really think it is the ideal time for a website redesign? If you believe finding the problem is more important than solution, then you must find out why your website need redesign and where to start, when you do it, you half of the things will be done. Let us see the website redesign checklist that you can do to know whether you need redesign for your website.

• Is your business goal as well as strategies stable and also helpful with your website?
• Have you recognized whether you online and offline marketing running well and complement with each other?
• Is your website CSS and HTML working properly and not showing any bug or error?
• Do you have any broken links in your business website?
• Is your website easy to access and readable, like good font, colours and style?
• Have you seen whether your website content and contact information up-to-date?
• Is your website appears easily, looks simple and clean, like flash, graphics and content?
• Is your website displays all its content, images properly without any interruption?
• Is your website responsive, i.e. shows in all major and minor devices, like tablet, mobile phones, PCs and Laptops?
• Is your website’s bounce rate is increasing day by day?
• Is your website getting good rank in all major search engines?
• Is your website updates on a regular basis with blogs, PR, webinars as well as white papers?

If you want to know in detail about your website and if it needs website redesign you can simply go through the checklist that surely helps you to evaluate and to decide whether you need redesign of your website.

Know When to Start Over

No doubt, all websites require routinely improvement. Now you must think how to do it and who to find out if your website need routine checking. Yes that is very easy. You can surf by way of your competitors’ websites or some of the websites that are related to your products or services, so that you can go through them properly and find out what are requirements for your website and where to start. Either you can research few minutes every day or you can hire an independent surfer who can work for you to provide you the detail report what to do and what not. Yes some of them may not be obvious and but the core of your website redesigning is the ultimate thing to do.

Make Your Website the Business Priority

It is one of the most common facts for all the businesses neglecting their website which is the medium of business to promote their products and services and just deal with the day-to-day business tasks. Though it is not really enough just to have a website and some random information or content in the site, because a well navigated and user-friendly website has adequate information to its visitors so that the visitors can get the contact phone numbers if they face any difficulties finding business information, products or services.

Act Quick and Cautious

When you come to know that your website needs redesign, you should do a detail analysis or homework for your website, because without a quick as well as cautious step it is quite difficult to know how you proceed and what to do for your website. Yes there are hundreds and thousands of web designing companies in the country who can help you to redesign your website. But before hiring a reliable one you should consult them properly. Only an expert company will understand how to redesign your website properly that help your business grow and you get all your results which you are looking for.  You should look for a dependable company that has couple of years of experience in website design or a complete website redesign company, already completed hundreds of projects till date.

Hire an Experience Website Design Company

You can update your website on a regular basis then you might not face this type of problem, but technical error can be happened any time. So every day little and little updates can make a true impact on your website. Make sure to do the simple solutions which will help you to make a big impact. Because sometimes it takes a big cost or expenditure if you think to sell something through your website, then you need to update or redesign your website that you so that you can add forms, contact forms and lot more essential things. So an experienced website designing and redesigning company can help you in this regard.

Always try to make your website redesign a top priority. Because only on a regular basis or even and anon update of your website move your website forward for a total redesign and by this way you can save your time, money and energy.

Improving Your Website Rank – Know How to Do It!

 

 

In the rat race of online business, the competition is so high that the rivals and competitors of familiar business industry are always striving hard to get the best rank on the SERP or search engine results page. But, getting a high rank on the SERP is not an easy task. It requires a good deal of onsite as well as off-site optimization techniques.

As you develop the content for your website, the on-site optimization is systematically done. But the off-site optimization requires a great deal of work such as evaluating the keyword rankings performance, linking the website to other sites on the internet and checking how to enhance the ranking for your website on major search engines like Google, Yahoo or Bing. Want to know how to improve your website rankings? First, know how it all works.

The first step is to take the help or make use of the SERP Analysis. This is e technology or a tool that will help you to analyse and identify the keywords that your competitors are working on. This technique will let you take the decision, whether you need to work on your keyword phrases or not. If you have chosen the keywords or phrases that you need to work on, there is a plethora of strategies that you need to take. You need to check and identify the keywords that can increase your revenue. Using Google Analytics such as Keyword Battle, are very important and useful. The professional SEO services know how to make use of these tools. You can always seek help from them and hire them for this task.

As you have analysed the position of the competitors and ranks of the keyword phrases, you need to compare the rank of your website. In order to improve the rank, you need the support of offsite optimization that is the support of strong and useful backlinks. The Web SEO Analytics tool Backlink Hunter can find high quality websites as backlinks for your website. To scan the backlinks of the competitor, you can use the tool Backlink Analysis. Hiring a trusted SEO consultant in Kolkata will give you the peace of your mind that the experts will take the responsibility of this entire procedure.

The stronger is your online presence; the better will be your off-site optimization. For that, creating rich-value, absolutely original and fresh content such as blogs, is a great idea. This will ensure that more and more users will be able to share it, increasing your online presence. It is very important to link your blogs and other content to the social media platforms.

As you choose the microblogging services such as Twitter or social bookmarking services and create strong links with social media platforms such as Facebook, Twitter, Delicious, Stumble Upon. The search engines such as Google, considers the signals that come from these social media platforms, as strong signals and this has a great impact on the ranking of your website. The better is your presence online; the better will be your rank. Now that you have known the factor to improve your website’s rankings, you should start working on your social presence and off-site optimization.

Important Tips for Word Press Security and Maintenance Services

It is good to be sure about the security of the WordPress site as hackers are continuously trying to compromise security of the websites. They hold loads of methods to break into the site through malicious code and finally leading to loss of data and finally destructing the website.

Important Tips for WordPress Security :

Hence it is better to take necessary steps to prevent the sites from getting attacked from day one. It is high time to look at all the security issues and the best way to fix them.  The secure WordPress tips to look at one by one include:

• Password – The password used must be strong enough and must not be in a position to guess by the hackers. It must be at least 12 characters long and must comprise of a combination of upper case and lower case alphabets, numbers and special symbols. Passwords must be different for FTP, database, Admin Login etc.

• Updating themes, plugins and WordPress – It is very much essential to update the theme of WordPress, plugins and WordPress itself. Regular updating ensures high security. An update is launched not only to improve features but also to close any security loophole in the previous versions.

• Setting right File Permissions – Setting of right file permissions will prevent hackers to get access to the site of same shared server. It is good to set 750 as file permission on the wp-config.php file as it will ensure high level security.

• Denying access to directories – Forgetting to block access to directories of wordpress site can prove to be harmful as hackers will take this opportunity. This access can be prevented through .htacess file or by simply uploading a blank index.html file to the directory.

• Taking backup of Database and site – Taking backup of database as well as website is considered to be a smart way recommend by any website maintenance company to enhance security of the data. One needs to install that plugin and set simple setting options for getting the job done. One can also set up a cron job by using GUI.

• Deleting the default Admin user – Deleting the default Admin User will definitely secure WordPress site from hackers. Using of default Admin to login into Dashboard will help hackers to guess the password through Brute forcing.

• Using a security plugin – Usage of the Bullett proof Security plugin will not only help you to set correct file permission but also protect the site from various hacking attempts hence enabling you to switch easily between different levels of .htaccess security.  Secure WordPress is another plugin to protect the word press site.

• Using of Antivirus and Anti Malware – The antivirus is a simple but effective plugin that checks the blog against spam exploits and injections. The Anti-malware plugin scans the site for malicious codes and activities through regular monitoring.

• Downloading themes and plugins from reputable sites – It is better download themes and plugins from reputable sites in order to prevent becoming prey of malicious codes. It is better to get the same from either a WordPress repository or any reputable site.

Following the above mentioned tips will help a lot to secure the WordPress site from getting hacked. 

Redesign Your Website, Re Construct Your Business

In the present time, all business needs an eye-catching website to make its first impression a strong one on the viewers. A positive first impression mostly depends on your website. So it is important to design an accurate website concerning your business. And it’s not enough to design website once and then to leave it. Another essential thing is website redesign which you must not take lightly. Re-designing also involves a good deal of idea, instance, and some good money, but the advantage can be huge.

What  Does Redesign Mean?

It is important to know what website redesign is.It does not mean always that you have to change every single element regarding the graphics and other elements of the website. On the other hand the term “redesign” means to change your website in a manner so that the usability of it will be enhanced and developed. That means by redesigning the website you would make the people able to access it with ease. Most of the times, the website is redesigned to make it more acceptable in the market to increase the brand of the business. Let’s see the main reasons to redevelop or redesign your website.

The Main Reasons to Redesign the Website:

It is important to know the reason to approach a website redesign company and the necessity of website redesigning. Here are some great points regarding this. Take a look on them:

• To Get the Desirable Result:
  
  It is most of times seen that you are not able to get the desirable result regarding your online business or marketing from your professional website. What is the cause? The main cause is the limited acceptability of you website among the common people and other business houses. That is why it is necessary to redesign the website again properly to make it properly functional. The website redesign company would help you in this sector. After proper website redesign you would be able to achieve your goal in business. In this regard you have to dig out the answers of some questions:
  1. Does the main page of your website inspire the people to dig out more interesting information or it is just an extravagant page with little knowledge?
  2. Do the clients suffer during getting answers for the query from the website?
  3. Is there any discrepancy between the image of your company and the statement made on the webpage?   

If the answers of the above questions are affirmative, then you have to go for the website redesign process.

• The Aim of the Business has Changed:
  
  If the purpose or aim of your business has been changed, then the redesigning of your website is certain. Otherwise the new business purpose would not be conveyed to the clients properly. You have to also make sure that the redesign process should be flexible so that you can redevelop the website according to future plan easily.

• Your Website is not Working:
  
  Many times it has been seen that after even a gorgeous design of the website, it is not working properly. It means that there must be something which is malfunctioning. There may be some elements that are not working properly, or they are inhibiting the others to work. Actually the functionality of the website should be the prime focus regarding the website redesign process. Regarding this issue you have to make some points to resolve the problem:

Does the visitor suffer in course of the way of searching the basic things on the website? Here the basic things mean the contact information and so on.
   

• Is the visitor facing problem during navigating your website?
• Are the most important contents hidden?   
• Is your website up to date regarding the products and services provided by your company?

After making the points you have to approach the best website redesign company to get it resolved so that the website would become fully functional. Otherwise you would be facing problems in your business.

   
The Site is not Approachable:

Most of the times it has been seen that the main problem regarding the functionality of the website lies in the responsiveness of the site. The functionality and the responsiveness are complementary to each other. If the site is not properly approachable to the clients, then it is not properly functional. Therefore you have to go for the process of redesigning your website to make it properly responsive to the query of the clients.
   
You are Lagging behind your Competitors:

If you are seeing that your business competitors have already changed the websites of their business to make great profit and you still are stuck to the old one, then the time has already come to make a change in your site. You have to go to the best website redesign company for the necessary changes of your website.
   
The Third Party tools have become Outdated:

It is one of the important points to change your website design. Most of the cases, the business houses get attached to the third party to enhance the functionality of the website. The third party tools such as the shopping cart in the online business, money transfer, and so on are being connected to make the easy functionality of the business. However, if the third party tools themselves got outdated, then you have to redesign the website with the updated tools. Otherwise the website would be stuck and the business will fall.
   
You have to Find the Best Company:
   
It is very important to find the best and authentic website redesign company. Otherwise instead of getting the solution, you would be cheated by the fraud groups. The best company must have the expert website designers who are simultaneously counselors and designers. They should have to understand the need and the problem and then should make an appropriate change in the website to make the profit in your business. You should compare the companies before approaching to one. The redesign company should have immense expertise and experience so that they can diagnose the problem at the earliest to make the proper solution.

3 Elements of Website Redesigning For Creating an Enhanced Website

With every domain of life becoming increasingly dependent on technology, having a virtual presence has become a matter of utmost importance. Not only do they make for cost-effective marketing strategy, but also allow customers to gain an idea about the products and services offered by businesses. Hence, it is imperative to have an easily accessible and content-rich website for this purpose. And what with the multiple website redesigning services being available on the block, things couldn’t get any easier.

However, merely creating a website and leaving things there does not serve purposes for long. Entrepreneurs need to upgrade and revamp the existing content and layout to produce something better according to the needs and demands of the market and the client base. And this is where website redesign services come into play. However, there are certain aspects that one would do good to keep in mind before embarking on this particular process.

3 Aspects to Keep In Mind and Why They Matter

Websites can be said to be the closest thing that customers have as far as gaining an idea of the products and services offered by a company. Hence, it is important to have a ‘good website’ in order to present these services properly. Though website designing and redesigning have become quite mainstream in the present scenario, there are certain related aspects that one needs to keep in mind before going for a website revamp.

1. Effective call to action

A lot many websites on the World Wide Web may have a beautiful layout and a very rich content. However, they fail to garner the expected hike in the client base owing to a minuscule flaw with enormous consequence. They fail to give that much-required push to their customers with an effective call to action button. While some of the customers are easily convinced by what they see on the website and avail the products and services offered, having an effective call to action button has its own advantages-

• An effective drive action button provides better focus to your website.
• It is also a great way to assess the success rate of the website.
• It also serves as an effective direction button to the users.

One might also consider going for multiple call to action buttons in the form of “Learn More”, “Sign Up”, “Download Now” and the like.

2. Keeping the target audience in perspective

Before anything else, you have to understand that it is the virtual rendering of your products and services is all that customers have in front of them. Hence, it is imperative that your website provides all the relevant and necessary information that they might possibly need.

However, that is not all. People become clients and customers only when they see potential to solve their problems in the products and services offered. That is the basic reason why people visit websites- to seek an answer to their problems. Therefore, it is not always about providing a list of what is being offered but also come up with a content that will assure customers that they will be able to find a solution to their problems here. Hence, it is prudent to offer content and options that the customers will be able to relate to instead of putting up a list of services from where they will have to pick up something specific.

Another aspect that one needs to keep in mind is the preferences and the demands of the customers. Hence, it would be worthwhile to research the existing trends, the nature of the demands and the like before taking the leap.

3. Keeping the SEO value consistent

This is another key point that you need to consider when going for a website revamp. People will have to agree to the point that an enormous amount of effort goes into creating a website that will garner commendable visibility and be at the top of the ranking system. Hence, website redesigning should focus on maintaining consistent visibility and rank if not increasing them and going a few notches higher in the ranking system. There are certain steps that you might consider in order to achieve this goal successfully-

A) Crawling the present site- This basically involves getting to know the basic structure of the present site and identifying the areas of change in the revamped site. This may include the site’s URL, Meta data and the like.

B) Auditing the previous site- It would also be worthwhile to develop an idea about what worked and what did not work with the search engines in the previous site. This gives one a fair idea about the aspects that need to be changed in the revamped site.

C) Noindexing the test site- It is of utmost importance to noindex the test site so created so as to prevent duplication of data and content upon the launch of the site. This is a critical part of website redesigning that needs to be considered, as this is the stage where a lot of website redesigning may go askew.

D) Crawling the test site- It is also important to crawl the test site and understand the revamped structure in order to keep the SEO value consistent.

E) Website redesigning essentially means that the website will have some additional pages that were not there before. Alternatively, there might be some pages that will no longer be available. And it goes without saying that this is going to create some amount of confusion with regards to data and content. Hence, it is important to create redirects that will aid in locating the useful information and redirect the user to the current location of the page.

The website redesign cost has been found to be inversely proportional to the rising popularity of revamping and redesigning websites. Hence, if you are thinking about redesigning your website to provide more enriched content and better insight into the products and services offered, it is best done sooner than later. Keeping the above-mentioned critical areas in mind will serve to enhance the appeal and SEO ranking of the site on the World Wide Web.