Important Tips for Word Press Security and Maintenance Services

It is good to be sure about the security of the WordPress site as hackers are continuously trying to compromise security of the websites. They hold loads of methods to break into the site through malicious code and finally leading to loss of data and finally destructing the website.

Important Tips for WordPress Security :

Hence it is better to take necessary steps to prevent the sites from getting attacked from day one. It is high time to look at all the security issues and the best way to fix them.  The secure WordPress tips to look at one by one include:

• Password – The password used must be strong enough and must not be in a position to guess by the hackers. It must be at least 12 characters long and must comprise of a combination of upper case and lower case alphabets, numbers and special symbols. Passwords must be different for FTP, database, Admin Login etc.

• Updating themes, plugins and WordPress – It is very much essential to update the theme of WordPress, plugins and WordPress itself. Regular updating ensures high security. An update is launched not only to improve features but also to close any security loophole in the previous versions.

• Setting right File Permissions – Setting of right file permissions will prevent hackers to get access to the site of same shared server. It is good to set 750 as file permission on the wp-config.php file as it will ensure high level security.

• Denying access to directories – Forgetting to block access to directories of wordpress site can prove to be harmful as hackers will take this opportunity. This access can be prevented through .htacess file or by simply uploading a blank index.html file to the directory.

• Taking backup of Database and site – Taking backup of database as well as website is considered to be a smart way recommend by any website maintenance company to enhance security of the data. One needs to install that plugin and set simple setting options for getting the job done. One can also set up a cron job by using GUI.

• Deleting the default Admin user – Deleting the default Admin User will definitely secure WordPress site from hackers. Using of default Admin to login into Dashboard will help hackers to guess the password through Brute forcing.

• Using a security plugin – Usage of the Bullett proof Security plugin will not only help you to set correct file permission but also protect the site from various hacking attempts hence enabling you to switch easily between different levels of .htaccess security.  Secure WordPress is another plugin to protect the word press site.

• Using of Antivirus and Anti Malware – The antivirus is a simple but effective plugin that checks the blog against spam exploits and injections. The Anti-malware plugin scans the site for malicious codes and activities through regular monitoring.

• Downloading themes and plugins from reputable sites – It is better download themes and plugins from reputable sites in order to prevent becoming prey of malicious codes. It is better to get the same from either a WordPress repository or any reputable site.

Following the above mentioned tips will help a lot to secure the WordPress site from getting hacked. 

Redesign Your Website, Re Construct Your Business

In the present time, all business needs an eye-catching website to make its first impression a strong one on the viewers. A positive first impression mostly depends on your website. So it is important to design an accurate website concerning your business. And it’s not enough to design website once and then to leave it. Another essential thing is website redesign which you must not take lightly. Re-designing also involves a good deal of idea, instance, and some good money, but the advantage can be huge.

What  Does Redesign Mean?

It is important to know what website redesign is.It does not mean always that you have to change every single element regarding the graphics and other elements of the website. On the other hand the term “redesign” means to change your website in a manner so that the usability of it will be enhanced and developed. That means by redesigning the website you would make the people able to access it with ease. Most of the times, the website is redesigned to make it more acceptable in the market to increase the brand of the business. Let’s see the main reasons to redevelop or redesign your website.

The Main Reasons to Redesign the Website:

It is important to know the reason to approach a website redesign company and the necessity of website redesigning. Here are some great points regarding this. Take a look on them:

• To Get the Desirable Result:
  
  It is most of times seen that you are not able to get the desirable result regarding your online business or marketing from your professional website. What is the cause? The main cause is the limited acceptability of you website among the common people and other business houses. That is why it is necessary to redesign the website again properly to make it properly functional. The website redesign company would help you in this sector. After proper website redesign you would be able to achieve your goal in business. In this regard you have to dig out the answers of some questions:
  1. Does the main page of your website inspire the people to dig out more interesting information or it is just an extravagant page with little knowledge?
  2. Do the clients suffer during getting answers for the query from the website?
  3. Is there any discrepancy between the image of your company and the statement made on the webpage?   

If the answers of the above questions are affirmative, then you have to go for the website redesign process.

• The Aim of the Business has Changed:
  
  If the purpose or aim of your business has been changed, then the redesigning of your website is certain. Otherwise the new business purpose would not be conveyed to the clients properly. You have to also make sure that the redesign process should be flexible so that you can redevelop the website according to future plan easily.

• Your Website is not Working:
  
  Many times it has been seen that after even a gorgeous design of the website, it is not working properly. It means that there must be something which is malfunctioning. There may be some elements that are not working properly, or they are inhibiting the others to work. Actually the functionality of the website should be the prime focus regarding the website redesign process. Regarding this issue you have to make some points to resolve the problem:

Does the visitor suffer in course of the way of searching the basic things on the website? Here the basic things mean the contact information and so on.
   

• Is the visitor facing problem during navigating your website?
• Are the most important contents hidden?   
• Is your website up to date regarding the products and services provided by your company?

After making the points you have to approach the best website redesign company to get it resolved so that the website would become fully functional. Otherwise you would be facing problems in your business.

   
The Site is not Approachable:

Most of the times it has been seen that the main problem regarding the functionality of the website lies in the responsiveness of the site. The functionality and the responsiveness are complementary to each other. If the site is not properly approachable to the clients, then it is not properly functional. Therefore you have to go for the process of redesigning your website to make it properly responsive to the query of the clients.
   
You are Lagging behind your Competitors:

If you are seeing that your business competitors have already changed the websites of their business to make great profit and you still are stuck to the old one, then the time has already come to make a change in your site. You have to go to the best website redesign company for the necessary changes of your website.
   
The Third Party tools have become Outdated:

It is one of the important points to change your website design. Most of the cases, the business houses get attached to the third party to enhance the functionality of the website. The third party tools such as the shopping cart in the online business, money transfer, and so on are being connected to make the easy functionality of the business. However, if the third party tools themselves got outdated, then you have to redesign the website with the updated tools. Otherwise the website would be stuck and the business will fall.
   
You have to Find the Best Company:
   
It is very important to find the best and authentic website redesign company. Otherwise instead of getting the solution, you would be cheated by the fraud groups. The best company must have the expert website designers who are simultaneously counselors and designers. They should have to understand the need and the problem and then should make an appropriate change in the website to make the profit in your business. You should compare the companies before approaching to one. The redesign company should have immense expertise and experience so that they can diagnose the problem at the earliest to make the proper solution.

3 Elements of Website Redesigning For Creating an Enhanced Website

With every domain of life becoming increasingly dependent on technology, having a virtual presence has become a matter of utmost importance. Not only do they make for cost-effective marketing strategy, but also allow customers to gain an idea about the products and services offered by businesses. Hence, it is imperative to have an easily accessible and content-rich website for this purpose. And what with the multiple website redesigning services being available on the block, things couldn’t get any easier.

However, merely creating a website and leaving things there does not serve purposes for long. Entrepreneurs need to upgrade and revamp the existing content and layout to produce something better according to the needs and demands of the market and the client base. And this is where website redesign services come into play. However, there are certain aspects that one would do good to keep in mind before embarking on this particular process.

3 Aspects to Keep In Mind and Why They Matter

Websites can be said to be the closest thing that customers have as far as gaining an idea of the products and services offered by a company. Hence, it is important to have a ‘good website’ in order to present these services properly. Though website designing and redesigning have become quite mainstream in the present scenario, there are certain related aspects that one needs to keep in mind before going for a website revamp.

1. Effective call to action

A lot many websites on the World Wide Web may have a beautiful layout and a very rich content. However, they fail to garner the expected hike in the client base owing to a minuscule flaw with enormous consequence. They fail to give that much-required push to their customers with an effective call to action button. While some of the customers are easily convinced by what they see on the website and avail the products and services offered, having an effective call to action button has its own advantages-

• An effective drive action button provides better focus to your website.
• It is also a great way to assess the success rate of the website.
• It also serves as an effective direction button to the users.

One might also consider going for multiple call to action buttons in the form of “Learn More”, “Sign Up”, “Download Now” and the like.

2. Keeping the target audience in perspective

Before anything else, you have to understand that it is the virtual rendering of your products and services is all that customers have in front of them. Hence, it is imperative that your website provides all the relevant and necessary information that they might possibly need.

However, that is not all. People become clients and customers only when they see potential to solve their problems in the products and services offered. That is the basic reason why people visit websites- to seek an answer to their problems. Therefore, it is not always about providing a list of what is being offered but also come up with a content that will assure customers that they will be able to find a solution to their problems here. Hence, it is prudent to offer content and options that the customers will be able to relate to instead of putting up a list of services from where they will have to pick up something specific.

Another aspect that one needs to keep in mind is the preferences and the demands of the customers. Hence, it would be worthwhile to research the existing trends, the nature of the demands and the like before taking the leap.

3. Keeping the SEO value consistent

This is another key point that you need to consider when going for a website revamp. People will have to agree to the point that an enormous amount of effort goes into creating a website that will garner commendable visibility and be at the top of the ranking system. Hence, website redesigning should focus on maintaining consistent visibility and rank if not increasing them and going a few notches higher in the ranking system. There are certain steps that you might consider in order to achieve this goal successfully-

A) Crawling the present site- This basically involves getting to know the basic structure of the present site and identifying the areas of change in the revamped site. This may include the site’s URL, Meta data and the like.

B) Auditing the previous site- It would also be worthwhile to develop an idea about what worked and what did not work with the search engines in the previous site. This gives one a fair idea about the aspects that need to be changed in the revamped site.

C) Noindexing the test site- It is of utmost importance to noindex the test site so created so as to prevent duplication of data and content upon the launch of the site. This is a critical part of website redesigning that needs to be considered, as this is the stage where a lot of website redesigning may go askew.

D) Crawling the test site- It is also important to crawl the test site and understand the revamped structure in order to keep the SEO value consistent.

E) Website redesigning essentially means that the website will have some additional pages that were not there before. Alternatively, there might be some pages that will no longer be available. And it goes without saying that this is going to create some amount of confusion with regards to data and content. Hence, it is important to create redirects that will aid in locating the useful information and redirect the user to the current location of the page.

The website redesign cost has been found to be inversely proportional to the rising popularity of revamping and redesigning websites. Hence, if you are thinking about redesigning your website to provide more enriched content and better insight into the products and services offered, it is best done sooner than later. Keeping the above-mentioned critical areas in mind will serve to enhance the appeal and SEO ranking of the site on the World Wide Web.

Realistic Website Maintenance Costs for Small Businesses

In order to keep driving in a smooth manner, regular service must be given to the car. But in case of website, well oiling of some parts will enable proper running of the website. In other words, an unattended website will soon become outdated, slow, hold an unattractive look and finally become vulnerable to hackers.

Visiting A Beater Website – A Daunting Task

Visiting a beater website is quite a daunting task. Breaking of timing belts becomes a huge matter of concern when left unnoticed. It is important to set priorities for the level of support to outsource in order to prevent massive budget for regular website maintenance.

Points To Look Into While Considering Website Maintenance Cost:

While considering website maintenance cost, it is very much essential to look into the following points in depth for preventing inconvenience:
 

• Keeping the Website Secured – It is good to have a service which includes website backups along with package which installs patches and software updates. CMS such as WordPress are constantly on the way of updating plug-ins to keep one step ahead of hackers.
  
  It is the duty of a good webmaster to find out the best source of problem along with creating a temporary work-around.

• Keeping the Hosting Account and Domain Name Registration Active – Failing to re-register the domain name may lead the rival grab the same and sell it back to the owner at a relatively high price. Hence, in case of a maintenance agreement, it must be ensured that the hosting account remains active in order to avoid problems which may lead into an interruption in service.

• Having a Dedicated Server – Shared hosting service is a great option in case somebody has started out with a website. This implies hosting of the website on the same server where several other sites have been hosted hence reducing the cost. But in case of a lot of traffic paying the hosting company for dedicated server hosting will hold several advantages like safe storage, more backups, and preventing load times.

• Hidden Costs – Website maintenance companies hold a lot of hidden costs in proper maintenance of the website. It is very important to detect the inclusion of hacking or of a malicious feature. This will enable easy protection of the details.

• About Cleanups – It is very much important to know whether the virus cleanup and restoring cost is included in the package or an extra charge needs to be paid. In case of the latter, it is better to know the actual package required. One may choose the most suitable one from silver, bronze and other advanced packages.

5 Services You Get For Choosing A Website Maintenance Package

Many people often consider the designing and development of the website and uploading it to the server to make it visible to the audience is the completion of their task. However, the fact is that it is just the beginning of a continuous process. To make sure that the site that you have hosted in a server is visible to the audience all the time, that they do not face any trouble in accessing the site you need to maintain the site. Reasons for website maintenance is to help you not to miss any opportunity to impress a potential customer to buy your services and products.

• Increase business:

Businesses can face a tremendous loss if they do not have their site maintained by the professionals, as without maintenance, the site can encounter downtime, loss of data and potentially damage the business. When you hire the website maintenance services, they will serve you with a wide range of services, ensuring that your website is more marketable online.

• Security and software updates

With every passing day, the nature of the website is changing. It is no more a collection of static files, but rather a database-driven software platform. Hence, it requires constant update of the software. This will ensure the security of the site, so that the site is no longer vulnerable to potential threats like hacking. The backend support will protect it from the possible threats.

• Content update

Once you get into the business of online marketing, you must have understood the importance of content updation. When you hire the professional website maintenance services, you can be relaxed that removal of old content, preserving the old and useful content and uploading the new content is constantly taken care of.

• Disaster recovery plan

If at any condition, the site encounters a downtime and is inaccessible, the vital information and data regarding the business might be lost. In that case, a disaster recovery plan can recover the lost data and protect the vital information with a backend support.

•  Increasing ROI with Analytics

The website maintenance services in Kolkata, India can always ensure that they use solid analytics to maintain your website. These analytics can analyze the actions of your visitors and potential customers, their liking, preferences and the pages in which they spend most of their time. This will certainly help you to bring better businesses for them and thereby, maximize the return on your website investment.

Effective 4 Methods Followed by Affordable Seo Services to Increase The Targeted Traffic

Presently, most of the companies producing the leading brand are choosing to enter the online business field. The major reason to take this step is that through the process of online marketing the conversion for the brands increase to a great extent. Now that most of the companies are following the online marketing procedure, it is becoming mandatory for other companies as well. To follow the same trend is this connection, it can be said that online blogging is a major path for increasing the conversion and building up the traffic. The targeted online visitors start coming to your business website once interesting blogs are posted in it. That becomes the first stage of business growth. Four strategic measures ensure the possibility of greater online visitor growth. They are as below:

Building up SEO friendly website that is convertible:

The website that you will make for your business has to be SEO friendly. It may be so that you may not be an SEO expert. In that case, you have to hire a professional SEO service in India for the task. They can provide you the suggestion so that you can follow them and make your website SEO friendly. Otherwise, they can take the full burden of maintaining the SEO friendliness of the website in their shoulders Other than that, the Word Press Platform can also be used to optimize the website properly. 

Posting the guest blogs for engaging more online visitors:

According to the leading SEO Company in India guest blog posting is a wonderful step to ensure better accumulation of the targeted traffic. If, blogs are posted to the high authority blogging site, then great chance lays for better engagement of the online visitors. For that, affordable SEO services are there now however, does not happen fast. Therefore, guest blogging is one effective strategy.  Through the contents, your visitor may find the website and the number of visitor increase fast. When you notice that your website has good number of visitors some of whom are good readers and writers, then you can authorize them for guest posting over your blogs. This way you get both bloggers and traffic, which increase the conversion rate.

Engage in social media campaign:

When you are confident enough that your website has high quality contents, you also need to ensure that your presence in the social media becomes noticeable. It will be a mistake to expect that just by the depth of your content your readers will find your business website. You need to carry on campaigning for your product and your services through the social media such as Twitter, Facebook, Pinterest or Linkedin. The proper promotion of the blogs and the website cannot be done except continuous campaigning through the social media. The high quality content with the aid of the social media channels accelerates the development of the online traffic.

Don’t forget to select paid advertising options:

Paid advertisements work much better than the normal campaign. Be it the advertising on the social media or the paid search and display ad option, the online traffic for your business in creases fast. For higher conversions and for reaching the targeted audience paid campaigns can really work nicely. But, you need to be careful while making these campaigns done as you need to remember that every paid advertisement options have advantages and disadvantages.