Monday 18 January 2016

Redesign Your Website Helps To Make Your Business To Get Focused for Customers

Like human being, also for a website its first impression does matter, particularly when your potential customers visit your website.  It is seen from a business perspective, customers will begin assuming your business, products and services at the first glance of your business website(s). Whether your website does not have attractive user interface or good navigation, then your potential customers will give up searching products and services and will leave your website immediately in search of something better. This jumping can prevent with proper website redesign. You should think the factors do your prospective customers evaluate on your business website and how you can solve them.



Why You Need Website Redesign?

Deciding the factors that reduce the bounce rate of your visitors from your websites is the real challenge. Also you need to decide if or not these are worth their time. For instance, is your website content is relevant, whether you need to improve them, is your website design good and make your customer feel cool and so on. These are some basic questions you need to ask before you go for site redesign. The most important question is, do you really think it is the ideal time for a website redesign? If you believe finding the problem is more important than solution, then you must find out why your website need redesign and where to start, when you do it, you half of the things will be done. Let us see the website redesign checklist that you can do to know whether you need redesign for your website.


  • Is your business goal as well as strategies stable and also helpful with your website?
  • Have you recognized whether you online and offline marketing running well and complement with each other?
  • Is your website CSS and HTML working properly and not showing any bug or error?
  • Do you have any broken links in your business website?
  • Is your website easy to access and readable, like good font, colours and style?
  • Have you seen whether your website content and contact information up-to-date?
  • Is your website appears easily, looks simple and clean, like flash, graphics and content?
  • Is your website displays all its content, images properly without any interruption?
  • Is your website responsive, i.e. shows in all major and minor devices, like tablet, mobile phones, PCs and Laptops?
  • Is your website’s bounce rate is increasing day by day?
  • Is your website getting good rank in all major search engines?
  • Is your website updates on a regular basis with blogs, PR, webinars as well as white papers?


If you want to know in detail about your website and if it needs website redesign you can simply go through the checklist that surely helps you to evaluate and to decide whether you need redesign of your website.

Know When to Start Over

No doubt, all websites require routinely improvement. Now you must think how to do it and who to find out if your website need routine checking. Yes that is very easy. You can surf by way of your competitors’ websites or some of the websites that are related to your products or services, so that you can go through them properly and find out what are requirements for your website and where to start. Either you can research few minutes every day or you can hire an independent surfer who can work for you to provide you the detail report what to do and what not. Yes some of them may not be obvious and but the core of your website redesigning is the ultimate thing to do.

Make Your Website the Business Priority

It is one of the most common facts for all the businesses neglecting their website which is the medium of business to promote their products and services and just deal with the day-to-day business tasks. Though it is not really enough just to have a website and some random information or content in the site, because a well navigated and user-friendly website has adequate information to its visitors so that the visitors can get the contact phone numbers if they face any difficulties finding business information, products or services.

Act Quick and Cautious

When you come to know that your website needs redesign, you should do a detail analysis or homework for your website, because without a quick as well as cautious step it is quite difficult to know how you proceed and what to do for your website. Yes there are hundreds and thousands of web designing companies in the country who can help you to redesign your website. But before hiring a reliable one you should consult them properly. Only an expert company will understand how to redesign your website properly that help your business grow and you get all your results which you are looking for.  You should look for a dependable company that has couple of years of experience in website design or a complete website redesign company, already completed hundreds of projects till date.

Hire an Experience Website Design Company

You can update your website on a regular basis then you might not face this type of problem, but technical error can be happened any time. So every day little and little updates can make a true impact on your website. Make sure to do the simple solutions which will help you to make a big impact. Because sometimes it takes a big cost or expenditure if you think to sell something through your website, then you need to update or redesign your website that you so that you can add forms, contact forms and lot more essential things. So an experienced website designing and redesigning company can help you in this regard.

Always try to make your website redesign a top priority. Because only on a regular basis or even and anon update of your website move your website forward for a total redesign and by this way you can save your time, money and energy.


Monday 11 January 2016

Improving Your Website Rank – Know How to Do It!

SEO consultant in Kolkata
 
 
In the rat race of online business, the competition is so high that the rivals and competitors of familiar business industry are always striving hard to get the best rank on the SERP or search engine results page. But, getting a high rank on the SERP is not an easy task. It requires a good deal of onsite as well as off-site optimization techniques.

As you develop the content for your website, the on-site optimization is systematically done. But the off-site optimization requires a great deal of work such as evaluating the keyword rankings performance, linking the website to other sites on the internet and checking how to enhance the ranking for your website on major search engines like Google, Yahoo or Bing. Want to know how to improve your website rankings? First, know how it all works.

The first step is to take the help or make use of the SERP Analysis. This is e technology or a tool that will help you to analyse and identify the keywords that your competitors are working on. This technique will let you take the decision, whether you need to work on your keyword phrases or not. If you have chosen the keywords or phrases that you need to work on, there is a plethora of strategies that you need to take. You need to check and identify the keywords that can increase your revenue. Using Google Analytics such as Keyword Battle, are very important and useful. The professional SEO services know how to make use of these tools. You can always seek help from them and hire them for this task.

As you have analysed the position of the competitors and ranks of the keyword phrases, you need to compare the rank of your website. In order to improve the rank, you need the support of offsite optimization that is the support of strong and useful backlinks. The Web SEO Analytics tool Backlink Hunter can find high quality websites as backlinks for your website. To scan the backlinks of the competitor, you can use the tool Backlink Analysis. Hiring a trusted SEO consultant in Kolkata will give you the peace of your mind that the experts will take the responsibility of this entire procedure.

The stronger is your online presence; the better will be your off-site optimization. For that, creating rich-value, absolutely original and fresh content such as blogs, is a great idea. This will ensure that more and more users will be able to share it, increasing your online presence. It is very important to link your blogs and other content to the social media platforms.

As you choose the microblogging services such as Twitter or social bookmarking services and create strong links with social media platforms such as Facebook, Twitter, Delicious, Stumble Upon. The search engines such as Google, considers the signals that come from these social media platforms, as strong signals and this has a great impact on the ranking of your website. The better is your presence online; the better will be your rank. Now that you have known the factor to improve your website’s rankings, you should start working on your social presence and off-site optimization.