Why is it Important to Hire A Website Maintenance Services

Almost all the entrepreneurs today have understood that they need a website for their business and they get the website done. However, there are some websites with lots of outdated information, which are no more functional or informative. Nothing has a worse situation than this; sometimes Google also penalizes in the search results. When a potential customer try to get information from the old outdated website with no results it gives a negative impression of the company. Many a times, due to lack of time, knowledge or workforce, the websites remain neglected and non-functional. iEkma Solutions will help to sort out such situations and ensure that the website does not turn out the potential customers.

Reasons To Hire A Website Optimisation Services :

Website maintenance services may help, a company in a number of ways to maintain their website.  Mentioned below are some of the basic reasons:

1. Outdated information is embarrassing and the footer itself reflects the last serviced date.
2. Most people are not interested to work with the old-fashioned ways of working.
3.   In some instances, the latest news drop box shows information of 3 years back.
4. The page, about us seems older than the business.
5. In ‘contact us’ page the contact us details are of a staff that left several years back thus giving a negative feedback to the customer.
6.  The product pages, shows products, which no longer exist.
7.  The website still has an outdated software or ‘splash page’
8. The site has animated graphics on it
9.  There is no way to get your contacts.
10. With immense trying Google will never turn up the website.

These may sound funny if one thinks the situation for a competitors business, but imagining such a situation in one’s own business will take the owner totally in a lost world! To avoid any such situation, hiring a website maintenance company is the best decision that can be made. They not only prevent the above mentioned problems to occur, but also creates a magic with many other additional features which are in trend and must be used. Maintaining it by self will never be able to give results when compared to website maintenance services. A website is the major source of business today so it should be, treated with prior importance. So the website maintenance company followed some maintenance tips to the customer requirements. This will, enhance the conversion rate, of the potential customers.

Know the Importance of SEO Services for Wider Internet Marketing

According to a recent report, based on the Internet retailer, it has been observed that almost 60% of the global consumers are using the mobile sets as the most used device for online marketing services. A survey organized by ‘Shopify’ reported that the eCommerce traffic from the mobile device is almost 50.3%. The reports revealed that the trend has completely changed and more people are becoming mobile friendly by every passing day. This definitely hinted that the websites now has to be much more mobile friendly as well, since it is becoming a powerful internet-marketing tool.

Difference between responsive sites and mobile friendly sites:

There are different types of websites tailored according to the customer’s requirements. Other than the standard static websites, a trend was started for responsive or the interactive websites. More recently, mobile friendly websites are preferred over any others for instant internet marketing services. The update was recently, given by the Google algorithm. Changing with the generations and markets trend is very important to keep the businesses running else demotion can occur any time.  

Chose the best fit strategy for your requirement:

Mobile sites: these sites are purposely built for the mobile devices. Expert SEO service professionals need to be hired who can create updated mobile versions of the website, which is already operating in order to increase the traffic of the search engine. The most important feature is it should have mobile compatible tools and software and easy to navigate. It can be customized according to the requirements.

Responsive sites: These are the websites which can be accessed both over the desktop and mobile devices. They are more client friendly as they are cost effective and they are actually the existing website. Though hiring SEO service will surely enhance the results. They can be made through word press, which will not require any expert thus saving some more cost.

Requirements to meet the Google mobile friendly standards:

Google has tools, which can be, used to check the mobile friendliness of a website. It worked by analyzing the URL and thus creating a customized report, which will address a number of useful criterions on mobile friendliness, the fonts specifications links along with the contents requirements.

SEO service to create mobile friendly contents:

People are more than busy to read the unnecessary contents in websites. This means the contents has to totally minimized with maximum messages and be to the point. This is actually the work of SEO service professionals who are on a constant research on internet marketing services.  The navigational problems should also not, be neglected. Specifically the contents with images should be, displayed quickly and properly, as the customers are having numerous options ahead. The SEO services use the Google algorithms that specify the placement of the images in viewport sizes. They divide the contents using a wonderful way of presentation that uses bullets subheadings those are crisp yet informative.

Some important SMS rules to be, used for internet marketing service:

SMS marketing is used in order to send customized messages to the target customers. There are customers who willingly opt for receiving SMS for some specified brands and services. However, in case your Mobile marketing strategy includes SMS marketing as well, there are some rules and laws for Data protection, which must be followed. Besides, sometimes these messages may become irritating to customers, in such cases the marketers would definitely not wish to annoy their customers. Therefore, an easy exit option from the SMS service should also be available.

Special care must be taken that whenever any changes in the marketing strategy of existing products is decided to be implemented, the products quality must not be different or degraded. In order to maintain a customer loyalty and service satisfaction, the customers must never get annoyed or irritated on constant alerts. Therefore, the SEO service providers must be instructed about this and an easy exit of the customers from such services must be incorporated while planning internet-marketing services.