Important Factors That Affect The Cost Of A Website Redesign

The functionality related to mobile responsive website is driving a lot of companies to put website redesign on the list of priority marketing project. Not only mobile websites, there are companies that are implementing and expanding inbound marketing plan required by a website as foundational element.

At the time of starting conversion regarding new projects, the first thing people desire to know is all about the cost. In order to halt to the best answer, it is better to go through guidelines related to wide range of pricing. As per experts who presented themselves in the HubSpot Inbound 2014 Conference, companies must expect to pay quality agency up to $25,000 regarding designing and developing of a typical website.

• Factors Behind Website Redesigning and Bids ReceivedThere are certain factors that lead towards projects dealing with website redesign services along with received bids.  It is high time to know what influences costs throughout the whole process along with determining the payment to be done. Those factors can be mentioned in a nutshell as under:

• Business, Marketing as well as Sales Strategy – Each and every website project must start with a strategy which has been developed either by you or your agency. Some of them are very much basic and some are too complex. The time it takes in total to figure out the strategy must be expected to be added to the overall cost of project.
  
  On the other hand, quality website strategy will be paying long-term dividends related to sales as well as marketing. The agency dealing with website redesign services must strive to learn a lot about the business in order to create a custom quote. This creates a small chance for any additional costs during the website designing process.
  
  It is a fact that a website requires a constructive plan to attract quality leads towards your website. Once they are on your site, you need to mention the offers to be presented for capturing them as leads along with figuring out personas along with content for considering purchase. 

• Website complex coding – It is considered to be a part of strategy to identify if you require managing a lot of database driven content. In case of complex functionality, in depth integrations as well as deep custom programming your cost may get increased. Hence, it is advised to discuss these issues with chosen web design agency to confirm if they have the desired coding skills along with knowing additional cost for extra coding.
  
  The discussions regarding complex coding must not be skipped as in case your agency does not know how to do that particular work, it may conclude derailing both projects along with deadline. You can also confirm if they are familiar with the desired coding.  

• Website Content and Blog – This is another vital concept in the checklist of website redesign. Maximum website projects as well as pricing are based on the presumption that the client will provide all the contents. In case of extensive copywriting, additional cost gets included.
  
  Requesting some sort of help in order to produce a content map as well as content strategy for additional pages also adds extra cost for expertise. Concepts regarding content as well as offers for home page needs to be developed prior to design kick off in order for the strategy, development as well as design.
  
  Well planned as well as complete content makes web projects run smoothly and will also keep your cost down. Hiring of content specialists will definitely increase cost of the project. 

• Web layouts as well as graphics – Website designing is really considered to be the beginning phase that is necessary to visually enhance the experience of the user. Laying out of website navigation, call-to-action, content along with blog feeds tell the visitors lot more about the business.
  
  A clean designed as well as professional branding along with proper matching of corporate identity will inspire confidence in business.  A good web designer thinks about all such issues rather than petty color. He also takes into consideration the way users will interact with offers and contents along with the way design must be adapted for mobile devices.
  
  He also takes care of the fact how the website platform will work with content modules and templates along with the way a search engine will read the content. The designs implemented must be indicative, interactive along with comprising of hovering effect. A good template greatly reduces the running costs for updating, maintaining as well as expanding websites.

• Developers and coding – There exist off the shelf website templates as well as themes but very often suffer from lack of refined coding as well as custom elements that help to make the website a piece of software to propel the business.
  
  In case platforms like Marketo and HubSpot are used, the developers will think about the way of using elements like smart content along with offers on pages to make it easy and more functional for marketing teams.
  
  Good developers create enhanced tools along with functionality for staff who automate things that are manual. They ensure that integrations are properly set up along with enhancing basic platform for speed, adaptability hence making it easier to spin up new pages. Depending on the basis of developers, you will be seeing significant price fluctuations. 

• Onsite Website Support – Ongoing resources must also be considered to be as a factor while taking decisions. It must be ensured that whether the agency will be able to provide support in case of minor updates related to designing as well as coding. Also, they must hold the knowledge of fixing problems related to formatting and CSS.
  
  In case of a low bid, it is good to ask in advance about support along with the builder of website. For all sorts of bids, it will be good to ask about support for ongoing costs, tweaks along with expected turnaround time.
  
  Cheap websites are never worth of anything. One must take a free and no-obligation consultation from professional website design companies in order to communicate website goals.

Reasons for Website being has been Penalized by Google

Google changes its algorithms quite often in order to ensure accurate and better results in the long run. After checking the latest updates, it has been found that Penguin supports high quality content while Panda is basically sinking low quality content. In case these latest updates remain unnoticed, the SEO of a website may get completely destroyed.

Hence, it is very much essential to keep up to date with the most important updates related to algorithm in order to avoid those risky techniques that may eventually harm the website.


How to Understand Website Has Been Penalized?

In case your website suddenly stops showing up in the SERP for the chosen keywords and phrases along with reflecting the fact that it has lost much traffic without any reason, then it is a matter of great concern. In case there exists no signs of recovery, then there exists possibility that the website has been penalized by Google. 

Sometimes it is very much easy to recover from Google penalty while in other cases it becomes a challenging task. This may lead permanent shutting down of the website


Reasons for Website Being Penalized

Keeping in due consideration the smooth running of a website, SEO service providers have prepared a checklist that is required to follow by experts. It will let us know the probable reasons your website deserves to be penalized. They are:

• Duplicate content – Meta Tags, link anchors, whole copy along with other stuffs must be checked properly as they may get duplicated. It is a good idea to fix duplicate content to avoid penalty. One may make use of a rel canonical tag.

• Hidden text – The website must be checked thoroughly for any hidden text which may include black hat techniques like making the font color invisible. Though website visitors may not notice but the search engine bots will.

• Keyword stuffing – It must be ensured that targeted keywords have not been overused. The keyword densities must be checked as stuffing may conclude with penalizing. The content must be kept natural, informational and original.

• Overusing of H1 tags – The H1 tag is a clear indicator for Google on what is found on that page. Excessive usage of the same in a specific page seems to be an attempt to cheat keyword listing associated with Google.

• Hacked content – In case your site has been hacked, then Google will quickly remove the same from SERPs. The owner must act quickly to protect his website from hacking attempts along with keeping a backup.

• Affiliation and advertising – Affiliate marketing and advertisements are among the most important sources of income. But as per SEO experts in Kolkata overdoing the same may lead towards losing much more.
  
  This reflects an impression that the manager is hungry for money rather than actual user experience. Having higher bouncing rate will let less liking of website by Google. 

• Spam back links and link building – It is advised not to purchase and ell back links as latest Google algorithms have triggered many penalties for websites involved in using paid links.  Also, a wide number of back links must not be added in a short interval of time.

It must be ensured that the   back links been used are relevant to both content and the niche.


What to do if Website is penalized?

First of all it is advised to hold the horses and correct all possible problems that led to penalizing. Google may be requested not to take into consideration those troublesome links that are penalty derivatives through disavow tool.

In case Google is not ready to remove the penalty even after cleaning the website, then SEO company may be approached for a new domain, to begin promoting afresh through proper transfer.

Total Cost Regarding Website Maintenance

Ongoing website maintenance cost includes domain renewal, license fees, backups, hosting, site maintenance and software updates.

Domain Renewal

Though it is a small issue in terms of cost, but holds extreme importance. In case of new website and URL, it is good to purchase the web address, also known as domain through reputed providers like GoDaddy, Network Solutions etc. It is better to prepay for multiple years in advance in order to ensure automatic renewal.

Its cost is generally between $10 and $20 on yearly basis. In case somebody forget to renew the domain, the site will definitely go down. In serious cases, the site may not come back at original state ever. Hence, domain renewal must not be taken for granted.

Hosting

There are a myriad of hosting options available. The companies selling web address also offers hosting. The cost for the same is generally less than $10 per month, but may go up to $100 or more as per situation. The range depends upon the size of web traffic along with the size and complexity of the website.

The bottom line is that in case of a small to medium-sized business, the monthly website maintenance cost can be expected to be in lower range. Some considerations that are more than expense include security, reliability, up-time and support.

Backups

This is the only area about which maximum companies do not think about until it gets too late. Taking backup of the entire website frequently is a good idea. It will be better to have it backed up in a separate location from where the site is currently hosted.

In case of an e-commerce company or presence of a lot of highly important data on the website, a disaster recovery plan can literally save the business in case of getting hacked or if something goes wrong with primary hosting. There are many companies that offer backup services where the cost of backups will be similar to the range of hosting.

In case the website goes down, technical assistance will be helpful in restoring the site through backup.

License Fees

Until the site is built up in pure HTML/CSS, one will require in need of some type of special software to facilitate some important functionality. Even popular open-source CMA which includes WordPress, Drupal and Joomla require downloads of software and certain types of servers for proper functionality.

Open source CMS are generally free, i.e., requires no license fees. Other CMS options require license fees that can go into the range of thousands of dollars.

Software Updates and Site Maintenance

This is the place where real expenses take place. It must be noted that free CMS options like WordPress require a lot of software updates. Most of the WordPress sites comprise of software plug-ins to create various functionality on the website. It is not uncommon to have about 10-20 plug-ins on a site.


Each and every piece of software requires updates over time. Though WordPress itself hold upgrades, where each and every plug-in requires upgrades.

Technical expertise costs ranges between $60/hr and $150/hr.