3 Elements of Website Redesigning For Creating an Enhanced Website

With every domain of life becoming increasingly dependent on technology, having a virtual presence has become a matter of utmost importance. Not only do they make for cost-effective marketing strategy, but also allow customers to gain an idea about the products and services offered by businesses. Hence, it is imperative to have an easily accessible and content-rich website for this purpose. And what with the multiple website redesigning services being available on the block, things couldn’t get any easier.

However, merely creating a website and leaving things there does not serve purposes for long. Entrepreneurs need to upgrade and revamp the existing content and layout to produce something better according to the needs and demands of the market and the client base. And this is where website redesign services come into play. However, there are certain aspects that one would do good to keep in mind before embarking on this particular process.

3 Aspects to Keep In Mind and Why They Matter

Websites can be said to be the closest thing that customers have as far as gaining an idea of the products and services offered by a company. Hence, it is important to have a ‘good website’ in order to present these services properly. Though website designing and redesigning have become quite mainstream in the present scenario, there are certain related aspects that one needs to keep in mind before going for a website revamp.

1. Effective call to action

A lot many websites on the World Wide Web may have a beautiful layout and a very rich content. However, they fail to garner the expected hike in the client base owing to a minuscule flaw with enormous consequence. They fail to give that much-required push to their customers with an effective call to action button. While some of the customers are easily convinced by what they see on the website and avail the products and services offered, having an effective call to action button has its own advantages-

• An effective drive action button provides better focus to your website.
• It is also a great way to assess the success rate of the website.
• It also serves as an effective direction button to the users.

One might also consider going for multiple call to action buttons in the form of “Learn More”, “Sign Up”, “Download Now” and the like.

2. Keeping the target audience in perspective

Before anything else, you have to understand that it is the virtual rendering of your products and services is all that customers have in front of them. Hence, it is imperative that your website provides all the relevant and necessary information that they might possibly need.

However, that is not all. People become clients and customers only when they see potential to solve their problems in the products and services offered. That is the basic reason why people visit websites- to seek an answer to their problems. Therefore, it is not always about providing a list of what is being offered but also come up with a content that will assure customers that they will be able to find a solution to their problems here. Hence, it is prudent to offer content and options that the customers will be able to relate to instead of putting up a list of services from where they will have to pick up something specific.

Another aspect that one needs to keep in mind is the preferences and the demands of the customers. Hence, it would be worthwhile to research the existing trends, the nature of the demands and the like before taking the leap.

3. Keeping the SEO value consistent

This is another key point that you need to consider when going for a website revamp. People will have to agree to the point that an enormous amount of effort goes into creating a website that will garner commendable visibility and be at the top of the ranking system. Hence, website redesigning should focus on maintaining consistent visibility and rank if not increasing them and going a few notches higher in the ranking system. There are certain steps that you might consider in order to achieve this goal successfully-

A) Crawling the present site- This basically involves getting to know the basic structure of the present site and identifying the areas of change in the revamped site. This may include the site’s URL, Meta data and the like.

B) Auditing the previous site- It would also be worthwhile to develop an idea about what worked and what did not work with the search engines in the previous site. This gives one a fair idea about the aspects that need to be changed in the revamped site.

C) Noindexing the test site- It is of utmost importance to noindex the test site so created so as to prevent duplication of data and content upon the launch of the site. This is a critical part of website redesigning that needs to be considered, as this is the stage where a lot of website redesigning may go askew.

D) Crawling the test site- It is also important to crawl the test site and understand the revamped structure in order to keep the SEO value consistent.

E) Website redesigning essentially means that the website will have some additional pages that were not there before. Alternatively, there might be some pages that will no longer be available. And it goes without saying that this is going to create some amount of confusion with regards to data and content. Hence, it is important to create redirects that will aid in locating the useful information and redirect the user to the current location of the page.

The website redesign cost has been found to be inversely proportional to the rising popularity of revamping and redesigning websites. Hence, if you are thinking about redesigning your website to provide more enriched content and better insight into the products and services offered, it is best done sooner than later. Keeping the above-mentioned critical areas in mind will serve to enhance the appeal and SEO ranking of the site on the World Wide Web.