Know the Tactics on 2015 SEO Strategy

With the time and technological advancements the SEO strategies have changed rapidly. For example, there was a time when the SEO experts used to suggest using keywords as many times as possible on the body of the content. So far 2015 SEO strategies are concerned, you literally have to check properly to find a limited amount of keywords in the content body. There are endless ways and strategies goes for offering successful traffics on the websites. But to offer the best result the below 4 strategies are noteworthy.

Use a hummingbird for better SEO strategy:

It is not possible for the search engine to track endless targeted keywords and therefore the hummingbird algorithm from Google has come to the market for understanding the pages based on the keywords. Google actually shoes the readers the true nature of the [pages to the site visitors. The quality of the write up as well as the uniqueness is also measured so hummingbirds.

Rules that are worth following for making a website:

1. Better you keep the meta keyword:
   
   
   
   There are lots of Meta keywords that are normally based to increase page visibility as most of them remain alien to the context of the page, Google ignores them, also the Meta keywords may show the signs of spam in the search engines. That is why using the Meta keywords would be a wrong move.
2. Avoid over stuffing the content with keywords:
   If you over stuff the content with keywords then at some points the content will lose its meaning and the readers will feel it disturbing to read them. This kind of occurred content neither is nor visited much. That is why it is important that the keywords get limited and the contents remains meaning full. There is also a concept known as TS-IDF, the full form of which is TERM Frequency - Inverse Documents Frequency. According to this concept the content should contain the phrases that are frequently seen. There is some specific optimization for better ranking of the contents.
   
   
   • Deciding the topic
   • Researching for the topic
   • Writing unique and focused content
   • Verifying the word counts
   • Dividing the content in short paragraphs
   • Adding proper headlines
   • Attaching anchor text
   • Proper content title
   • Make the content easy to share on social network
3. Avoid ignoring meta descriptions:
   
   There are sites with Meta descriptions the content of which have good value but are very often ignored. Using a tool or plug in for Meta description generation may be fruitful. For this one should take time to write the Meta description and that has to be done on the all important pages of the sites.
4. Remember to mark up pages which schema, RDFa, JSON-LD:

The search result matter a lot. It depends on the title description and URL. That is why the page mark ups are important. For that micro data has to be made. Be it the logos or the addresses or even the phone no’s or business names, in all the details the mark up is important. He will surely be appreciated for this endeavor.

All these four steps will ensure that you get the maximum support in building quality website. In spite of not being SEO experts your website will be successful in the long run.